Blog

Notes on web, search & AI

Straight answers for Sonoma County small businesses.

Featured course

The AEO 101 to 105 Course

A practical five-module guide to how AI answer engines choose, cite, and absorb sources.

July 8, 2026

How to Use Claude Fable 5 Efficiently: A Practical Routing Guide

A practical routing guide for Claude Fable 5, based on the July 2026 subscription promotion and focused on reserving the model for work where its added capability changes the outcome.

June 1, 2026

Where AI actually helps a small business (and where it doesn't)

A no-hype look at where AI and automation are genuinely worth it for a small business (capturing leads, killing busywork) and where they're not.

May 30, 2026

What is AEO, and why Sonoma County businesses should care

Answer Engine Optimization (AEO) without the jargon: how to get your Sonoma County business named by ChatGPT, Perplexity, and Google's AI, and why being early matters.

May 28, 2026

How much does a website cost in Sonoma County?

A straight answer on what websites cost for Sonoma County small businesses in 2026: the real price ranges, what drives them, and what to watch out for.