Brand, copy, design, build
FoundRadar
A complete campaign brand and site for the AI-search work, built end to end.
Live at its own domain. It is a dormant campaign, so it carries a noindex while it sits idle, but the site is real and you can walk it.
A standalone brand and campaign site for the AI-search visibility work, built so the measurement offer could be sold under a name of its own rather than buried inside a general agency site. Five pages on Astro and Tailwind: the pitch, two fixed-price offer pages, a personalised prospect demo, and a held placeholder. Answer engine optimization is baked into the build rather than added afterwards, which is the least a site selling AEO can do.
The problem
The AI-search visibility offer was competing for attention inside a general studio site that also sells websites, automation, and accessibility. A buyer arriving for one specific thing had to work out which parts applied to them. The offer needed its own name, its own argument, and its own pages, without pretending to be a different company: the operating entity stays the same and is credited on every page.
What we built
A five-page Astro and Tailwind site under the FoundRadar name, tagline "Don't be listed, be seen." The two fixed-price engagements each get a full page with the scope, the deliverables, and the explicit out-of-scope list, because a fixed price only reassures anyone if the boundary around it is stated. A personalised prospect page demonstrates the pitch against one real company's situation. AEO structure is part of the build: semantic headings, per-page metadata, FAQ blocks with Service, FAQPage and Organization JSON-LD, llms.txt, sitemap and robots.
What was delivered
- Brand name, tagline, and voice
- Five-page Astro and Tailwind site
- Two fixed-price offer pages with scope and explicit out-of-scope lists
- A personalised prospect demo page
- AEO structure throughout: JSON-LD, llms.txt, sitemap, robots, semantic headings
Outcomes
- The offer can be sold on its own terms rather than as one service among six
- Fixed prices are stated with the boundary around them, not just the number
- Attribution to the operating studio on every page, so the brand is not a disguise
- Deployed and reachable, carrying a noindex while the campaign is dormant
Services: Astro, Tailwind, Brand and naming, Copywriting, AEO structure, JSON-LD